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About Sportsgirl 

Proudly Melbourne-born, The Sportsgirl brand and our iconic bold stripes have been part of contemporary Australian fashion culture since 1948. We’ve created a vibrant community where creativity and self-expression thrive, and as a business, we are committed to providing inclusive fashion for all Australians. 

As part of The Sussan Group, we're proud to be a Certified B Corporation™. This certification independently verifies that The Sussan Group meets high standards of performance, accountability, and transparency. Our commitment to sustainability and social impact benefits everyone—from our team to our customers, and our suppliers.

As a business, we’re committed to creating meaningful change, in measurable and transparent ways. By listening to and representing our community, we believe in the power of positivity, hope and kindness to create positive change in the world. The Sportsgirl team is here to champion our vibrant community called Generation Sportsgirl, every step of the way.

At Sportsgirl, we don’t just create fashion — we create confidence, connection and community. Our Marketing Manager is responsible for the design and production of all Marketing for the promotion of the brand across media channels, online, stores and internal/external communications. 

Reporting directly into our Managing Director, you will play a key role in shaping how our brand inspires and leads the way in Australian youth fashion. 

With purpose at the centre of everything we do, Sportsgirl is more than a brand, it's a vibrant community where creativity and self-expression thrive. In this creative leadership role, your vision and hands-on approach will inspire your team and drive how our brand shows-up across all channels. 

Your day to day will include:

• Develop and implement a strategic plan for the Sportsgirl business based on the current retail and customer environment aligned with brand strategy.
• Work in conjunction with the Managing Director to deliver the overall brand and marketing strategy.
• Manage all creative direction for the Brand with the MD and Art Director.
• Responsible for how the Brand shows up through all internal & external communications, ensuring alignment to brand values, purpose and customer.
• Oversee post-production of all creative work
• Manage feedback received from Creative Agency and then the transition of this to external suppliers with the Art Director to implement into photoshoot and post production.
• Digital Platform & In-House Creative; provide feedback to digital tam on all creative for the Sportsgirl site including content and all emails.
• Lead & Manage social content strategy & execution.
• PR & Media Relations; Accountable to develop brand & channel appropriate content for all social media sites and to grow followers.
• Manage PR opportunities including development of relationships with key media, influencers and social media. 
• Manage Sportsgirl marketing budget and monitor expenses.
• Build effective relationships with both internal and external parties.

• Relevant tertiary qualifications in Marketing, Communications or relevant field is desirable
• Proven experience delivering a marketing strategy based on the environment and competitor landscape to deliver outcomes
• Strong understanding of the retail trade industry and competitor landscape
• Strong understanding of both digital & instore marketing
• Proficient in MS Office suite
• Strong leadership experience
• Previous experience managing teams, agencies to deliver best in class communication campaigns across all digital channels
• Business acumen
• Influencing and relationship building skills

Why work for Sportsgirl?

 Here’s why you should choose a career at Sportsgirl:

• Join a Certified B Corporation and become a member of a dynamic and purpose-driven company.
• Opportunities for all team members to be involved in our impact initiatives, including Reconciliation Action Plan (RAP).
• Participate in our long-standing community partnership program with the National Youth Mental Health Foundation, headspace.
• Join a supportive team that values creativity, diversity and growth.

 We also offer some amazing benefits, including:

• Free onsite parking
• Generous team member product discount 
• Discounted private health insurance
• Great team member referral bonus
• Flexible working arrangements
• Career development opportunities 

If this opportunity aligns with your skills and aspirations, we would love to connect with you.

The Sussan Group is committed to supporting an inclusive recruitment process ensuring a fair recruitment experience. We celebrate diversity and advocate inclusion and are committed to building and fostering a diverse and accessible workplace and culture.

Please advise us if you need any necessary access requirements or adjustments throughout the recruitment process.